The Collective saw a 19% increase in PDP views, driven by style based AI recommendations

About The Client

The Collective is a leading online marketplace for international luxury brands in India, including Ralph Lauren, Emporio Armani and Versace Jeans. As part of Aditya Birla Fashion & Retail Limited, a $1.2 billion Indian fashion retail conglomerate, the store leads with a customer first orientation, using technology to create robust user experiences online.

Challenge

Most fashion luxury shoppers are aware of brands and know what they are looking for. Hence, they do not rely on search to discover products. For The Collective, the biggest challenge was to enable shoppers to discover relevant products during the browse, without having any information about the shopper.

Opportunity

Streamoid’s AI based styling strategy employs a deep understanding of fashion trends, the client’s catalog and expert opinions to surface relevant results. These results are then further refined with business goals in mind to get the best possible results.

How it works

Results

AI styling recommendations are an essential tool for a retailer to cross sell products and improveuser experiences online. Quality recommendations are also known to encourage repeat visits and build brand loyalty.

"Streamoid has been our AI partner for years. Their product recommendations are of high quality and have been an integral part of our eCommerce strategy ever since.“ - Jayaveer Bhupalam,
AVP Product & Technology,ABFRL

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