Utilizing UGC for conversions and driving brand loyalty on social media
10.65% increase in Add-To-Cart, conversion rates up by 4.8X
Automated UGC permissions, web galleries and social shopping insights
Social Shopper Grew Forever 21’s Conversion Rates by 4.8x Using Shoppable Instagram Galleries
About the Client - Forever 21
Forever 21 is one of the largest international players in womenswear Fast Fashion. While the chain may be closing down stores across the world, the Indian market for the brand is still going strong. Forever 21’s India business is run as a franchise operation by $44.3 Billion conglomerate, Aditya Birla Fashion and Retail Limited.
With a young target audience that creates fresh content on social media regularly, the brand sought a way to convert this active engagement into a revenue stream and celebrate its fans at the same time.
Streamoid’s Social Shopper is an eCommerce tool that automatically aggregates all relevant social media content, gets permissions, links to relevant products in the catalog and effortlessly creates shoppable galleries online.
How it works
With Social Shopper, Forever 21 India not only keeps content fresh, but also offers customers social validation and turns its most loyal customers into brand advocates, therefore influencing new customers and driving brand loyalty. As a result, the brand saw a 10.65% increase in Add-To-Carts, a 4.8X jump in conversion rates and a 16% increase in average order value.
To find out more about the product and get a demo, please contact us at firstname.lastname@example.org.