Product Cataloging is a manual process requiring a trained team that understands Product taxonomy, is able to add relevant tags and expertly manipulate excel sheets. This is a mundane repetitive task and it requires is attention to detail. The only time the team needs to be a little creative is when writing product descriptions.
This traditional process was good enough when brands listed only on their website and maybe a one or two marketplaces. But the last few years have brought home the fact that brands need to be where their shopper are and that is pretty much everywhere.
To make your products available on multiple marketplaces requires brands to catalog their products in the Taxonomy and format of each of these stores. That led brands to have dedicated cataloging team for each marketplace. These teams also manage the uploads and rejections, pricing, discounts etc for each of these marketplaces.
Doing Cataloging manually was okay as long as it way just for the brands website, but to do it 10 times and more required building an army of Catalogers to manage this process. Certainly, the most efficient way to solve this problem.
Smart retailers are investing in technology to do the heavy lifting. It is not possible to automate the process end-to-end but a large part of it can be automated.
Parts of Cataloging that can be automated:
Text data: This data is received from different teams and tools needs to be normalised and translated to marketplace taxonomies. - Can be automated.
Image Data: For some product categories like fashion, it is possible to automatically extract product tags from processing images. - These tags can be automated
Product title: Pre-set logic can be established for each category to get Product titles- can be automated.
Product Description: With enriched product data it is possible to get vogue style descriptions for products. - Can be automated.
Image Background: - Specific background colours are required by marketplaces. Given photo shoot images backgrounds need to be removed and replaced. - can be automated
Image positions: Each marketplace has an order of how the product images need to be presented. - Can be automated.
Marketplace Templates: Inputting all this data into multiple marketplace templates: Can be automated
Where we need human intervention is in getting all the mandatory and legal attributes that cannot be derived and in checking the quality of automated content.
Catalogix is an ingenious AI tool that accepts feed from anywhere, catalogs large inventories, and enables multi-channel syndication at the click of a button.
It comes pre-programmed with AutoML - Computer vision and NLP models that manage images, auto tag relevant product attributes and generate product titles and descriptions. A translation layer uses this information to automatically populate data into the formats required by all marketplaces via excel sheets, CSV’s or API’s. This reduces the chance of having inaccurate or incomplete data.
Specialists at Streamoid manually QC all data to ensure accuracy. This leads to almost minimal rejections from marketplaces, making the entire process cost and time effective.
Since the data is interpreted by AI there is consistency in the interpretation of data. All errors from QC are looped back to re-train the ML models so the system gets better and better over time. It is an iterative process.
So, once you give the feed to Streamoid all you have to do is read the reports on when the product went live on your chosen channels.
Benefits of automated product tagging and content development Automated product tagging ensures you go to market faster without compromising on the quality of content. Having quality content like product titles and descriptions are effortlessly optimized, making it possible for search engines to find your products easily.
Enriched Catalog System Automated product tagging means we can add as many attributes as we feel is necessary not just the mandatory ones. This enriched data enables you to slice and dice your catalog in more meaningful ways.
Clear product descriptions and accuracy of product tags lead to increased buyer confidence.
Improved Business ROI An efficient catalog system means better product discovery and conversion. Fewer shoppers abandon their carts leading to improved rates of conversions and reduced returns.
Better SEO Ranking Product images are automatically tagged with consistent taxonomy and attributes that are SEO optimised. Alt Tags enable your product images to be discovered in search engines.
Add new marketplaces with ease All it takes is a click of a button to translate Streamoid Taxonomy into any Taxonomy be it brands taxonomy or marketplace taxonomy. It is completely automated.
Streamoid is continuously adding more categories and more marketplaces onto its Catalogix platform. Talk to us to list your products on Marketplaces. Contact Sales@streamoid.com