The Benefits of Adding Product Videos to Your eCommerce Strategy

June 7, 2023
Guides: How to's
Antara Anujan

In the digital age, where online shopping has become the norm, businesses must find innovative ways to capture the attention and trust of potential customers. Brands and retailers operating primarily online or with a presence in both online and offline spaces have likely observed a notable distinction between traditional retail and eCommerce. In contrast to the traditional brick-and-mortar model where a significant portion of in-store visitors tend to convert into customers, the dynamics of eCommerce present a different scenario.

One highly effective method is the use of eCommerce product videos. These dynamic and engaging visual assets have emerged as game-changers for businesses, offering numerous benefits that can significantly impact sales. In this blog post, we'll explore the importance of product videos in eCommerce and delve into the ways businesses can leverage product video generation tools in the process of video creation at scale.

Although online retail stores offer comfort and convenience to customers, they often struggle with relatively low conversion rates. On average, only around 3-4% of website visits ultimately lead to completed purchases. The factors contributing to these low conversion rates can vary, including incomplete product information, shipping limitations, and unengaging content that fails to captivate shoppers. Product videos address the challenge of creating compelling content that offers both engaging visuals and detailed product information, empowering shoppers to make informed decisions and ultimately complete their purchases. 72% of customers preferred to learn about a product or service through video rather than text.

As eCommerce platforms and marketplaces begin integrating videos into their product listing pages, it presents the perfect time for brands and retailers to embrace more engaging content and leverage the power of product videos. This is an ideal time for businesses to explore newer technologies and strategies related to product videos, aligning themselves with the evolving landscape of online shopping. According to an annual State of Video Marketing survey conducted by Wyzowl, 70% of the marketers who don't currently use video as a marketing tool, told us they plan to start in 2023.  

Benefits of eCommerce Product Videos and Video Generation Tools:  

Streamoid offers ‘AutoReel’, an automated product video maker that operates at scale to provide high-quality videos at the click of a button. Product video generation tools that operate at scale can significantly benefit sales for eCommerce brands and retailers in several ways:

Efficiency and Time Savings: Generating product videos manually can be a time-consuming and resource-intensive task. However, with video generation tools that work at scale, businesses can automate the process and create high-quality videos quickly and efficiently. This enables brands and retailers to save time, streamline their workflows, and focus on other crucial aspects of their business.

Consistency and Branding: Maintaining a consistent brand image across all product videos is essential for building brand recognition and trust. Video generation tools allow businesses to customize templates, incorporate brand elements like logos and color schemes, and ensure consistency in their video content. Consistent branding creates a cohesive customer experience and reinforces brand identity, ultimately leading to increased sales.

Scalability and Volume: eCommerce brands and retailers often have a vast catalog of products. Generating videos for each individual product manually can be a daunting and impractical task. However, with video generation tools that work at scale, businesses can create videos for large numbers of products efficiently. This scalability allows brands and retailers to showcase their entire product range effectively, increasing the chances of attracting customers and driving sales.

Adaptability and Personalization: Product video generation tools offer flexibility and adaptability, allowing businesses to create videos that cater to various customer preferences and market segments. These tools often provide customizable templates, allowing businesses to personalize videos according to their target audience, product category, or specific promotional campaigns. Personalized videos resonate better with customers, driving engagement and ultimately influencing purchasing decisions.

SEO Optimization and Discoverability: Video generation tools often include features that optimize videos for search engines. By adding relevant metadata, keywords, and descriptions, businesses can improve the discoverability of their product videos in search engine results. Higher visibility in search rankings increases the likelihood of attracting organic traffic to product listings, leading to improved sales opportunities.

Enhanced Customer Experience: High-quality and engaging product videos provide customers with a richer and more immersive shopping experience. By showcasing products in action, highlighting key features, and providing detailed explanations, videos enable customers to make more informed purchasing decisions. This enhanced customer experience fosters trust, reduces uncertainties, and increases the likelihood of completing a sale.

Social Media Engagement: Product videos generated at scale can be easily shared across social media platforms, expanding their reach and increasing brand visibility. Engaging videos are more likely to be shared by users, generating organic exposure and potentially attracting new customers. The ability to create videos at scale empowers brands and retailers to leverage the power of social media, leading to increased engagement, brand awareness, and ultimately, sales growth.

In conclusion, incorporating product videos into eCommerce product listings alongside images is a powerful strategy that can significantly impact sales for businesses. Product videos offer a dynamic and immersive experience, enhancing customer understanding and engagement. By addressing the challenges of incomplete information and unengaging content, videos empower shoppers to make informed decisions and increase the likelihood of completing a purchase. As eCommerce platforms and marketplaces embrace video integration, it is the perfect time for brands and retailers to leverage product video generation tools that operate at scale. These tools provide efficiency, consistency in branding, scalability, adaptability for personalization, SEO optimization, enhanced customer experiences, and increased social media engagement. By harnessing the benefits of product videos, businesses can drive sales, build customer trust, and stay ahead in the competitive eCommerce landscape.

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