In the vast world of online marketplaces, unique product identification numbers play a crucial role in facilitating efficient cataloging and streamlining product management. Marketplaces such as Amazon, Myntra, and Flipkart employ specific identification systems to ensure accurate product listings. In this blog, we will explore what unique product identification numbers are used on different marketplaces, delve into the challenges faced by brands with extensive eCommerce product catalogs and multiple sellers, and discuss how product finder can alleviate these issues, reducing listing failures and saving valuable time during cataloging.
A few unique product identification numbers on marketplaces include:
Amazon - ASIN (Amazon Standard Identification Number):
Amazon utilizes the ASIN as its primary unique product identifier. ASINs are 10-digit alphanumeric codes assigned to each product listed on Amazon. They serve as internal identification numbers and are essential for cataloging, search functionality, and product identification.
Myntra - MPN (Manufacturer Part Number):
Myntra, an online fashion marketplace, relies on the MPN as a unique product identification number. The MPN is a combination of letters, numbers, or symbols assigned by manufacturers to identify specific products. Myntra utilizes this identifier to maintain catalog integrity and facilitate accurate product listings.
Flipkart - PID (Product Identifier):
Flipkart, one of India's prominent online marketplaces, employs the PID as its unique product identification number. The PID is a combination of letters, numbers, or symbols assigned to each product. Flipkart utilizes PIDs to ensure precise product identification and smooth catalog management.
Challenges when listing products on different marketplaces
Brands with large catalogs and multiple sellers encounter several challenges such as:
Duplications and conflicts
With multiple sellers listing products, there is a risk of ASIN or PID duplications, leading to confusion, conflicts, and listing failures. It becomes challenging for brands to maintain accurate and unique product listings.
Listing errors and inconsistencies
Manually listing numerous products across various marketplaces increases the chances of errors, including mismatched identification numbers, incorrect categorization, or missing essential information. These errors not only lead to listing failures but also harm the brand's reputation.
Inactive listings pose challenges for sellers when attempting to relist previously cataloged products with zero inventory. They may struggle to find accurate product information or risk creating duplicates. This wastes time, effort, and increases the likelihood of listing failures.
Cost, labor and time wasted
Listing products on multiple marketplaces poses a challenge when duplicate cataloging occurs, leading to wasted costs, labor, and time. Manual efforts to list products that already exist on other platforms result in unnecessary expenses and delays.
To overcome these obstacles, businesses are constantly searching for product lookup tools that can streamline their cataloging processes, saving time and improving efficiency. "Product Finder” from Streamoid, is specifically designed to assist businesses with large catalogs or multiple sellers, check if the Unique product identification number already exists in the Marketplaces catalogs. It ensures that listing failures due to duplicate identification numbers are minimized, and valuable time is not wasted on cataloging existing products.
Advantages of Using a Product Finder Tool
Accurate identification verification
Enables brands to verify the uniqueness and availability of identification numbers before listing products. This helps prevent duplications and conflicts, ensuring smoother listing processes across different marketplaces.
Streamlined cataloging process
Eliminates manual searches and streamlines the cataloging process. Brands can quickly find and verify identification numbers for their products, saving significant time and effort.
Real-time product information
Provides comprehensive and real-time product information associated with a specific identification number, including product details, pricing, and reviews. This data empowers brands to make informed decisions and optimize their product listings.
Error reduction and improved accuracy
By automating the identification verification process, the product lookup tool minimizes human errors in product listings. Accurate identification numbers ensure proper categorization, reduce listing failures, and enhance the overall accuracy of product listings.
In conclusion, unique product identification numbers are instrumental in managing product listings across different marketplaces. Brands with extensive catalogs and multiple sellers face challenges related to duplications, errors, and time-consuming cataloging processes. By leveraging product finder/lookup tools, brands can verify identification numbers, streamline cataloging, reduce listing failures, and optimize their resources. Embracing these tools empowers brands to enhance their online presence, improve customer experiences, and drive growth in the competitive world of eCommerce.