Streamoid's advanced search technology increases Pantaloons' Add-to-Cart by 53.8%

About the Client

Voted ‘India’s most trusted apparel retail brand’, Pantaloons retails over 200+ brands in its portfolio. The retailer is a part of the $48.3 Billion Indian conglomerate, Aditya Birla Group and operates across all categories in menswear, womenswear and kidswear.

Challenge

When faced with such a vast catalog at Pantaloons, shoppers turn to search to quickly find what they're looking for. These are qualified shoppers who have proven their intent to purchase by actively seeking something. When the search engine did not find the queried products, their search would default to that category, leading high intent shoppers to not convert.

Opportunity

Based on a vast proprietary taxonomy, Streamoid’s Fashion Search is designed to drive sales from the get go. It enriches the catalog with relevant meta tags to retrieve the best products for searches. When shoppers cannot articulate their needs, an auto-suggest feature assists them and recommendations are made from a styling point of view.

How it works

Results

Having a good search engine reduces exit rates, increases conversions and keeps customers coming back for more.

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