Van Heusen Intimates is a new line by the $1.2 billion retail conglomerate, Aditya Birla Fashion & Retail Limited. Within a year of its launch, it became a significant player in the mid-premium lingerie segment. Innovation and quality are integral to the brand's growth strategy.
Most lingerie shoppers do not know how to search for what they are looking for. They rely on the catalog images discovered during site navigation or recommendations to zone in on what they are looking for. VH Intimates wanted to use technology to personalize the buying experience and provide a rewarding navigation UX.
Streamoid’s AI based styling strategy employs a deep understanding of fashion trends, the client catalog and expert stylist opinions to surface relevant results. These results are further refined with business goals in mind to get the best possible results for each brand.
Considering fantastic results, the brand decided to plug in relevant AI recommendation strategies throughout the customer journey.
“At ABFRL we are well aware that rich and accurate product information creates great customer experience online. In the fast changing world of fashion retail, where new products get launched every month, cataloging is a challenge and was a manual exercise until recently. ” - Praveen Shrikande, CDIOABFRL
