Forever 21 is a global Fast Fashion retailer with an edge. The US brand's low pricing and ability to rapidly update their products gives them an advantage in the fast moving market of 18-25 year old customers. In India, the brand is marketed and managed by Aditya Birla Group, a $48.3 Billion conglomerate.
A fast fashion strategy means a constant influx of new styles and the depreciation of old ones. This makes it imperative for Forever 21 to surface relevant styles at all times, given that those styles may not be available next time the shopper visits. Hence, the brand needed a fashion optimized AI system to surface not just the latest styles, but also the most relevant ones and ensure that no out of stock products are ever recommended.
Forever 21 India found their official AI partner in Streamoid, an AI fashion innovator with deep domain expertise to power eCommerce using search and user experience technologies.
By strategically incorporating world class AI recommendations and user experience tools, Forever 21 has generated 3.1 times revenue for each user compared to before. With Streamoid's Outfitter, Similar, Matcher and Social Shopper, the brand saw a dramatic rise in PDP views, Add to Carts and conversions. As Streamoid's AI learns fast and delivers better results with extended use, Forever 21 continues to use this solution to boost its online eCommerce operations.
"Being a marketing partner for international brands in India, we are very particular that the quality of recommendations are as per brand standards. We are very happy with the quality of recommendations generated by the Streamoid styling engine and Streamoid has been very responsive in incorporating our feedback." - Pankaj Keyal, Head of Digital Design & Visual Merchandising,ABFRL