In the vast world of online marketplaces, unique product identification numbers play a crucial role in facilitating efficient cataloging and streamlining product management. Marketplaces such as Amazon, Myntra, and Flipkart employ specific identification systems to ensure accurate product listings. In this blog, we will explore what unique product identification numbers are used on different marketplaces, delve into the challenges faced by brands with extensive eCommerce product catalogs and multiple sellers, and discuss how product finder can alleviate these issues, reducing listing failures and saving valuable time during cataloging.
Amazon utilizes the ASIN as its primary unique product identifier. ASINs are 10-digit alphanumeric codes assigned to each product listed on Amazon. They serve as internal identification numbers and are essential for cataloging, search functionality, and product identification.
Myntra, an online fashion marketplace, relies on the MPN as a unique product identification number. The MPN is a combination of letters, numbers, or symbols assigned by manufacturers to identify specific products. Myntra utilizes this identifier to maintain catalog integrity and facilitate accurate product listings.
Flipkart, one of India's prominent online marketplaces, employs the PID as its unique product identification number. The PID is a combination of letters, numbers, or symbols assigned to each product. Flipkart utilizes PIDs to ensure precise product identification and smooth catalog management.
