How to Integrate Social Shopping Into Your eCommerce Strategy

February 27, 2021
Team Streamoid

The basis of social media as we know it has fundamentally changed. While they’re still used to keep in touch with friends and relatives, social channels today are another storefront for brands and retailers.

Unsurprisingly, according to GlobalWebIndex, 54% of social browsers use social media to research products.

How social media platforms are adapting

Don’t just believe consumers. Developments by the biggest social platforms are also testament to this behaviour. Instagram recently rolled out a dedicated “shop” section on its Explore page as “an in-app shopping destination where people can discover products and brands they love from across Instagram,". Meanwhile, Pinterest announced new features to help retailers get discovered where users are most likely to shop.

social shopping
Latest shopping features on Instagram and Pinterest

Retailers have been trying to integrate social commerce in their strategy for quite some time, however, success rates have been mixed. This is where Streamoid’s Social Shopper comes in.

How Social Shopper leverages user generated content to boost eCommerce sales

Our newest solution is easy to integrate and manage, resulting in increased order volume and more customer advocacy. Below, we break down some of the main benefits.

Social networks are the biggest source of inspiration for purchases, with 37% of consumers finding purchase inspiration through social channels. What’s more, 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media.

Advanced automation

Seeing your products on real people instead of just models can inspire confidence as it makes your items more relatable. Our social shopper tool automates the process of finding user-generated content and matches it to a product in your catalogue.

social shopper_f21
Streamoid's Social Shopper live on Forever 21

How it works

To get started, simply add the accounts and/or hashtags that you want to monitor and make shoppable. We’ll then pull images from Instagram straight to your dashboard and through visual search, we’ll match each item in the photo with an existing product from your catalogue. You only need to review the suggestions and then publish on your site.

There are two main benefits to this.

Impact on sales

Firstly, next time a potential shopper lands on your site, they can see real people wearing your products, thus inspiring confidence and credibility in your brand. This could result in a 45% increase in revenue per visit and 31% conversion rate increase.

Secondly, promoting a feature like this could also prompt advocacy and get more of your customers to post good quality images wearing your products in the hopes of being featured on your page.

Matching UGC with in-stock items from the catalogue

Another feature that makes Streamoid’s social shopper tool stand out is that, unlike other social galleries, it only matches products found in UGC images with in-stock items from your catalogue. This eliminates a scenario where a customer comes to your site, gets inspired by UGC but can’t complete the purchase due to the item being unavailable. As a result, this could increase the average order value by +16%.

forever 21 social shopper
Streamoid's Social Shopper matches UGC with in-stock items, live on Forever 21

Using Streamoid’s Social Shopper tool doesn’t require advanced technical expertise either. We provide you with a simple API that you can copy and paste in your website code in minutes. Because of this, you don’t even have to limit the social shopping feed to your website only. You can integrate it easily into blogs, email campaigns or apps.

With social shopping increasing steadily each month, now is the time to make the most of your and your customers’ feeds!

Social Shopper

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